BluMuslin is an online boutique that brings carefully selected Indian designer clothing to customers around the world, especially Indians living abroad who want something authentic yet stylish as a way to connect with their roots.
I designed a modern identity that nods to tradition while feeling fresh and approachable. The logo includes custom typography and uses two shades of blue to make "blu" and "muslin" easy to read and say. A contrasting yellow adds energy and brightness to the palette. At the centre of the identity is a modern take on a traditional Indian motif that blends heritage with a modern global feel, just like the brand itself.
