Hyv is an innovative app that revolutionises content sharing by filtering posts based on individual preferences, ensuring users see content that genuinely interests them. Powered by AI technology, the app fosters meaningful connections by curating content tailored to each user, cultivating a sense of warmth and community within the digital space.
As part of my work on Hyv, I crafted the branding, social media presence, pitch deck, and merchandise, focusing on a human-centric approach. With its focus on a handwritten font, the branding tries to put a personal touch back into digital content sharing. The logo, designed as a Venn diagram, symbolises the app's purpose: connecting friends through their common interests, creating a more engaging and personalised experience. The branding features a vibrant colour palette, indicating the app's inclusive and inviting nature. By combining real-life images with hand-drawn emojis and illustrations, I ensured that the visuals reflect the authenticity and personalisation at the heart of Hyv.
