Hyv is a content sharing app that shows people only what they care about. By using AI to filter content, it helps build real connections and a sense of community online.
I designed the brand to feel warm and human. The handwritten font adds a personal touch, while the Venn diagram logo shows how the app connects people through shared interests. I used hand-drawn emojis and real photos to keep things relatable, paired with bright, playful colours to reflect the app’s friendly, inclusive vibe. Everything from the logo to the merch aimed to make the digital space feel more human.
