Narain Subziwala is a small vegetable vendor based in a busy street market in Karol Bagh, New Delhi. He wanted a new identity that would make his shop stand out and feel as fresh as his produce. This project was done as a part of Indianama (2018)
I created a cheerful, down-to-earth brand inspired by Narain’s love for greens and his generous spirit. His tradition of adding free coriander and chillies to every order is reflected in the visuals. Playful illustrations, bright colours, and simple white backdrops keep the focus on the vegetables as the heroes. I also designed fun merchandise to build excitement and give loyal customers something to smile about.
