Narain Subziwala is a small yet spirited vegetable vendor tucked away in the bustling streets of Karol Bagh, New Delhi. He sought a rebranding that would make his shop stand out amid the area's constant hum of activity. Specialising in a wide variety of vegetables, his mission is to inspire customers to explore the diverse and delicious world of greens.
Drawing inspiration from Narain Subziwala's love for green and passion for fresh produce, I created a distinctive brand identity featuring playful illustrations that capture the essence of his vibrant vegetable shop. Coriander and chillies, generously given with every order, were intentionally woven into the branding to emphasise Narain's dedication to his customers. An array of vibrant merchandise was designed to further elevate the excitement and appeal of the vegetables. By combining clean white backgrounds with vivid hues, the branding aims to create an inviting atmosphere allowing vegetables to become the stars of the show.
