Sonic Boom is a consultancy that helps start-ups connect with the right talent. They're bold, fast-moving, and focused on breaking barriers to help companies grow.
I created a brand identity that reflects their energy and drive. The "O" in the logo was turned into icons representing echoes and blasts, capturing the idea of a sonic boom. These icons are used throughout their materials to keep things visually consistent. The blue and orange colour palette was chosen to show energy, trust, and determination, helping Sonic Boom stand out as a strong partner for ambitious start-ups.
