Sonic Boom is a consultancy firm specialising in strategic growth for start-ups, addressing their unique needs and challenges. My work involved creating a dynamic brand identity that captures the firm's commitment to breaking barriers and driving success.
The letter "O" in the logo was transformed into icons representing echoes and blasts, symbolising a sonic boom and further emphasising the barrier-breaking spirit. These icons are incorporated throughout the branding materials, creating a consistent visual language. The blue and orange colour palette represents energy, determination, and reliability—values that define Sonic Boom's approach. These elements create a cohesive brand experience, highlighting Sonic Boom's deep understanding of the unique challenges faced by start-ups and positioning them as a trusted partner for those seeking sustainable growth and success.
