Whale Road is a specialty coffee roaster and café tucked away in a quiet corner of Goa. They sought a distinctive brand identity reflecting their unique location and offerings. I chose the name 'Whale Road'—derived from an Old English kenning for the ocean—to evoke a sense of tranquility, vastness, and natural beauty. This name suggests a place where people can come to relax and enjoy the calming atmosphere while being reminded of the majesty of the ocean and the creatures that inhabit it.
In the branding, red—symbolising both vibrant coral in the sea and the energy from their in-house roasted coffee—pairs with a deep blue, depicting the tranquil sea. Earthly hues, inspired by coffee and baked goods, complete the minimalist branding to encapsulate the café's unique atmosphere: a harmonious blend of relaxation and vibrancy.
