Whale Road is a small batch coffee roaster and café tucked away in a quiet part of Goa. They wanted a brand that reflected their seaside location and calm atmosphere.
I named the café “Whale Road,” an old poetic term for the ocean, to evoke a sense of calm, vastness, and quiet wonder. The branding pairs a bright red for the energy of coffee and coral with a deep blue for the stillness of the sea. Earthy tones from coffee beans and baked goods add warmth and balance, creating a minimalist identity that captures Whale Road’s unique blend of relaxation and energy.
